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An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding K...
9 November 2016
Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe ...
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper i...
26 October 2016
IAB Europe Panel @RTA Summit – Current State of Programmatic, Market Size and Growth R...
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper i...
26 October 2016
IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digi...
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, t...
27 September 2016
Mobile site development on par with desktop sites, new IAB Europe research shows
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 201...
22 September 2016
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, ...
15 September 2016
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced that ...
14 September 2016
European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europ...
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad ...
1 September 2016
BEREC say network-wide ad blocking illegal
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and define...
1 August 2016
IAB Europe Programmatic Panel @DMEXCO – Programmatic advertising in Europe: Spend, strat...
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after...
19 July 2016
Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years
Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of 35.8% in 20...
11 July 2016
What is driving digital video advertising adoption? – latest IAB Europe survey
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