Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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As the UK’s number-one news brand, The Telegraph needed a solution that would enable the business to take every layer of its ad server and...
16 February 2016
Google: The Telegraph Embraces DoubleClick’s Programmatic Solutions to Increase Revenue b...
As the branch of eBay responsible for connecting brands to the platform’s audience of engaged consumers, eBay Advertising embraced program...
16 February 2016
Google: eBay Perspective on the Role of Advertising in Retail Environment
Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video a...
16 February 2016
Google: Mobile Programmatic Activation Allows Michelin and MEC to Extend Reach
Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages...
16 February 2016
Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab
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15 February 2016
Improve Digital and UK Publisher: holistic programmatic strategy
Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts over 3 million unique users to its online pro...
14 February 2016
Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to monetise both premium a...
14 February 2016
Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick
Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more nati...
14 February 2016
Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%
Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopt...
14 February 2016
Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom
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13 February 2016
Improve Digital and Dutch Publisher: programmatic video strategy
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20 January 2016
Improve Digital and German Publisher: Premium programmatic strategy
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20 January 2016
Adform and Burberry: brand campaign
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