Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Med...
2 July 2019
How will programmatic trading evolve and what attitudes will shape its future – contribute to... 
At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store specialist, announced the results...
25 June 2019
Member blog: The State of Drive-to-Store Advertising 2019 
The MIXX Awards Greece celebrate and recognise the best digital advertising campaigns in the Greek market. Award winning nominations will be...
12 June 2019
MIXX Awards Greece 2019 
On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online conference for the internet advertising industry focused...
30 May 2019
IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Vi...
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, to h...
29 May 2019
IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q... 
Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils that await publishers and e-shop owners. If...
25 April 2019
Drop shipping vs affiliate marketing: which one is right for you? 
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted fact that ...
11 April 2019
IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify me... 
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in the ...
26 March 2019
Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world... 
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry trends and share...
21 March 2019
The Current State of the Programmatic Advertising Market 
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively helping the d...
21 March 2019
IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH 
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay...
19 March 2019
Guest blog: State of advertising data market 
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched TV...
4 March 2019
Member blog: Consumers want more TV but they don’t care which screen 
