Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet t...
2 May 2017
Member blog – Integral Ad Science – Placing Viewability in the Context of Other Met... 
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you...
12 April 2017
Member blog – Teads – Measurement: In an age of viewability how can we standardise ... 
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by the Article 29 Worki...
10 April 2017
Member blog – Danske Medier – Data protection authorities disregard the very laws they are ... 
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its intricaci...
4 April 2017
The advent of RTB 
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager With audiences spending more time than ever wa...
22 March 2017
Member blog – Improve Digital – Capitalising on mobile video demand 
This piece was originally published in The Parliament Magazine on 17 March 2017. Data-driven advertising provides an indispensable revenue...
20 March 2017
Policymakers must avoid leading EU into age of data prohibition 
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get to investigate unsolvab...
13 March 2017
Member blog – IAB UK – Ad blocking: The truth is out there 
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy that will pena...
9 March 2017
“ePrivacy” and unintended consequences in the era of fake news 
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other major Dutch publishers ...
22 February 2017
Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business o... 
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced some invaluable...
17 February 2017
New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans 
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest ...
2 February 2017
Member blog – Meetrics – The importance of ad verification 
We previously (part 1, part 2), talked about what a data strategy is and why it is important in helping marketers answer key business challe...
16 November 2016
Member blog – Turn – Part 3 – ‘The How’ Part 3 – A custom data stra... 
