Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


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27 June 2016
Interact 2016 Keynote – Andrew Buckman (OpenX) – The Economic Argument for Quality ...
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27 June 2016
Interact 2016 Keynote – Paul Barford (comScore) – Invalid Traffic & Viewabilit...
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ pe...
24 June 2016
Danish authorities confirm ad blocking detection doesn’t require consent
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted...
23 June 2016
Dutch government confirms ad blocking detection is legal
The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With mil...
22 June 2016
comScore report: Video serves a Social Media ace for Roland-Garros content
Media quality across Europe is in its best shape yet! The Integral Ad Science (IAS) Q1 2016 UK Media Quality Report highlights the current s...
22 June 2016
Integral Ad Science report: Q1 2016 International Media Quality Report
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmati...
21 June 2016
IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016
2016 Display Advertising Ecosystem Europe 2016 Video Advertising Ecosystem Europe Download the document below!
17 June 2016
The Improve Digital 2016 Display and Video Advertising Ecosystems
Revolution in Delivering Final and Complete Internet Audience Results. Gemius started to develop Overnight™ methodology back in 2014, comp...
13 June 2016
Gemius Research: gemiusAudience Overnight™
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the “Highly Commended”...
8 June 2016
Millward Brown Research: AdReaction: Video Creative in a Digital World
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices cat...
8 June 2016
IAB UK Research: Real_Living: How devices compete for attention in the living room
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Res...
8 June 2016
The Guardian Research: The Guardian Guide to Context

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