Research & Thought Leadership

Programmatic

Two thirds of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €12bn according to IAB Europe’s 2017Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; theIAB Europe Attitudes to Programmatic Advertising researchshows that almost everybody in the industry is now deploying some form of programmatic advertising. 

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisersto  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational outputs. 

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, Oath Ad PlatformsVerizon Media
Vice-ChairPierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner 

For more information please contact
Marie-Clare Puffett
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmati...
21 June 2016
IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
This report examines attitudes towards programmatic across the global advertising ecosystem.
23 September 2015
AppNexus Research: Programmatic Trust Study
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the first time programmatic mobile and progr...
8 September 2015
IAB Europe Report: European Programmatic Market Sizing 2014
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmati...
8 August 2015
IAB Europe Report: Attitudes towards Programmatic Advertising
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the fast-growing programmatic opportunity benef...
8 July 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this firs...
8 June 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to re...
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