Research & Thought Leadership

Programmatic

Two thirds of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €12bn according to IAB Europe’s 2017Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; theIAB Europe Attitudes to Programmatic Advertising researchshows that almost everybody in the industry is now deploying some form of programmatic advertising. 

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisersto  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational outputs. 

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, Oath Ad PlatformsVerizon Media
Vice-ChairPierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner 

For more information please contact
Marie-Clare Puffett
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
You can browse or download the IAB Finland online ad spend report for 2016 below.
18 April 2017
Member report: IAB Finland – Digital Ad Spend 2016
You can browse or download the report on the Bulgarian online advertising market in 2016 below.
18 April 2017
Member report: IAB Bulgaria – Digital Ad Spend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be downloaded below.
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Wh...
6 February 2017
Member report – Videology – EMEA Video Benchmarks 2016
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising fol...
13 October 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into sell-sid...
Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
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