IAB Netherlands

IAB National, Netherlands

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Mission

IAB Netherlands is dedicated to the continuing growth of the Dutch interactive advertising marketplace to increase interactive’s share of total marketing spend, and to developing our members’ share of total marketing spend.

Workgroups

Only members can share their knowledge and experience to grow and develop professional standards in the market by participating in the task forces.
The mission of IAB Netherlands is realised through the activities of the following task forces:

• Search
• Mobile Advertising
• Automated Trading
• Online Video Advertising
• Privacy
• Social
• Affiliate Marketing

Communication Tools

Summits
Spring:
• Search
• Behavioural Targeting
• Game Advertising
Autumn:
• Mobile Advertising
• Online Video Advertising
• IAB Meeting Day
Updates
Spring:
• Public Affairs
• Research
Autumn:
• Education

Events

IAB Netherlands organizes eight to 12 events per year, with either a networking or an educational purpose. In the latter instance, there are two kinds of events:
1. The IAB Summits, once a year, full-day industry-wide events on a specific topic (150-200 attendees)
2. The IAB Updates, several smaller, half day seminars on a specific topic (25-40 attendees)
The main event of IAB Netherlands itself is the annual IAB Meeting Day in November, a combination of networking and education (members only).