Marta Pichlak-Miarka – Certified DIMAQ Trainer
Managing Director Annalect/OMDD Group. She has been working for the OMD media house for 13 years. Since January 2017, he has been managing Annalect’s recently established subsidiary in the OMD group. She is responsible for technology development and innovation, data analysis and consumer research. From 2011-2014 she was associated with the SAS Institute in Belgium’s leading provider of analytical and business intelligence services in the world. As a Business Consultant Customer Intelligence, she implemented Marketing Automation solutions and conducted analytical projects in the area of multichannel communication management. Previously as Group Account Director at OMD, she was responsible for media budget management and communication strategy for clients such as Beiersdorf, Heinz, Pudliszki, UPC, McDonald’s.
DIMAQ IAB trainer and academic lecturer, conducted trainings within the OMD School and at the Warsaw School of Economics. Speaker of industry conferences in Poland and abroad, among others The Future of TV, Videowars by Screenlovers, SAS Forum, E-shop.