BVDW report: Online sales study of the Circle of Online Marketers (OVK)
8 June 2016
An analysis of ROI and sales performance of online advertising on the basis of individual marketing mix modeling and database analysis.
Background and motivation
Advertising market: Uncertainty regarding sales effect and with it efficiency (ROI) of online advertising.
OVK, Circle of Online Marketers: Analysis of the offline sales effect of online advertising in general and in particular online display.
Focus for evaluating: Gross online ROI based on the sales performance.
You can read or download the study below.
