IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strategy

28 November 2016

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent infographics produced by the IAB Europe Programmatic Trading Committee.

The first webinar looked at the key steps for a sell-side strategy aiming to help publishers implement programmatic effectively. The second provided insight into developing a buy-side strategy and will help advertisers to understand what key things they should be thinking about in relation to programmatic.

The buy-side webinar aims to help advertisers consider:

Is their business suited to a programmatic strategy
How they want to buy
What’s next, how to test and learn

The speakers:


Oliver Gertz, Managing Director Interaction EMEA and Programmatic Lead Global Clients, MediaCom	Johan Houben, Global Connections Director – Head of Programmatic, Coca-Cola	Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee	Ben Geach, Head of Technology Services EMEA, Turn

Watch the recording of the webinar here.

The sell-side webinar aims to help publishers consider:

What value they can offer
How they want to buy
Who they want to partner with
What next, how to test and learn

The speakers:


David Goddard, Global Head of Programmatic Trading, BBC Worldwide	Rene Plug, Chief Strategy Officer, Improve Digital	Michelle Raubenheimer, Senior Publisher Development Manager EMEA, PulsePoint	David Frew, Senior Programmes Manager, IAB UK