Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

For more information please contact
Greg Mroczkowski
IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides important c...
7 September 2017
Research report: The economic contribution of online advertising in Europe
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data in di...
7 September 2017
Research report: The economic value of data-driven advertising
The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries. They explored the types of content...
7 September 2017
Research Report: Europe online – an experience driven by advertising
The screen in our hands is now the gateway to the online world – the first choice to answer any questions, accomplish any tasks, stay ...
3 August 2017
Member report: commissioned by Google – Why the growth of mobile apps is good news for br...
As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it i...
27 July 2017
Member report: FreeWheel – Video Monetization Report
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. The figures show that mobile advertising gr...
7 July 2017
IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016
IAB Europe, in collaboration with IHS Markit, has  published the eleventh AdEx Benchmark 2016 Report1 – the definitive guide to the state...
29 June 2017
IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertisin...
Join our European Online Advertising Spend 2016 webinar on Tuesday 18th July 3pm CEST // 2pm BST. Register here! The AdEx Benchmark study ...
23 May 2017
IAB Europe study: AdEx Benchmark 2016 preliminary results
Contrary to the common belief that there is no culture of speech on the internet, once again, the research of IAB Poland proves that this is...
19 May 2017
Member report – IAB Poland – Internet Culture of Insult?
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
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