Member webinar recording: How Cross-Device Measurement Actually Works – And Why You Need It.

Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, examine attribution methodologies when measuring cross-device ROI and dig into why data is critical to build out cross-device identity.

Watch the recording of this webinar to learn how to:

• Leverage the best tracking methodology for your business
• Track ROI with confidence across multiple channels
• Improve your cross-media planning

Speakers:

Alison Fennah Executive Business Advisor, IAB Europe

Stewart Emerson Product Marketing Director, Criteo