![](http://old.iabeurope.eu/wp-content/uploads/2019/08/cologne-1078671_1920-500x320.jpg)
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry leaders where you can hear abo...
12 August 2019
Meet IAB Europe at DMEXCO ![](http://old.iabeurope.eu/wp-content/uploads/2019/08/girl-1990347_1920-e1565252855950-500x320.jpg)
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. From streaming our favourite m...
8 August 2019
Programmatic Audio Blog series – developments, opportunities and challenges ![](http://old.iabeurope.eu/wp-content/uploads/2019/06/adex-in-white-2018-500x320.png)
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a decli...
30 July 2019
Digital Ad Spend in Europe – additional perspectives ![](http://old.iabeurope.eu/wp-content/uploads/2019/07/darts-102919_1920-500x320.jpg)
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found the...
24 July 2019
Member Research: Campaign overexposure has negative impact on branding performance ![](http://old.iabeurope.eu/wp-content/uploads/2019/07/fingerprint-2750393_1280-500x320.png)
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the king! What ...
23 July 2019
Unified ID – Why Identity becomes a key success factor in the post cookie era ![](http://old.iabeurope.eu/wp-content/uploads/2019/07/laptop-3190194_1920-1-500x320.jpg)
When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in this field. I wouldn’t say th...
17 July 2019
In the works: the IAB Europe Digital Transformation Playbook – get involved! ![](http://old.iabeurope.eu/wp-content/uploads/2019/05/digital-1742687_1920-500x320.jpg)
IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, with s...
15 July 2019
Introduction to IAB Europe’s new marketing team ![](http://old.iabeurope.eu/wp-content/uploads/2017/09/key-2114046_1920-e1504695133688-500x320.jpg)
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in the ...
15 July 2019
Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale ![](http://old.iabeurope.eu/wp-content/uploads/2019/06/HCitDE-survey-2019-clean-500x320.png)
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using something as ubiquitous as a m...
10 July 2019
The digital skill gap: why it matters and how you can get involved in addressing it ![](http://old.iabeurope.eu/wp-content/uploads/2019/04/Screenshot-2019-04-17-at-15.01.10-500x320.png)
Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital video advertising adoptio...
9 July 2019
As online video budgets increase – is the industry chasing short-sighted gains? ![](http://old.iabeurope.eu/wp-content/uploads/2019/05/shutterstock_1269483376-500x320.jpg)
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, it’s almost ...
3 July 2019
Demystifying blockchain: present and future ![](http://old.iabeurope.eu/wp-content/uploads/2018/11/abstract-1278077_1920-500x320.jpg)
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, Global Media Insight D...
3 July 2019
IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement E...