Press release: IAB Europe Research Awards 2017 Shortlist of Finalists
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Amsterdam on 23rd May.
The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry. Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share. Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.
Nick Hiddleston, Research Director Worldwide, ZenithOptimedia and Chairman of the Jury said, “The IAB Europe Research Awards continue to promote the sharing of best practice across Europe and beyond which is vital for the continued development of the digital advertising industry. Winning a Research Award is a great achievement and I am pleased to see the quality of entries improving each year.”
The 2017 shortlisted entries are (in no particular order):
Category: Brand Advertising Effectiveness |
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| Kantar Millward Brown | KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’ |
| NEWBASE | The Format Effect Series |
Category: Consumer Attitudes and Behaviour |
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| AOL | AOL Content Moments |
| EDAA | European Advertising Consumer Research Report 2016 |
| Gemius | gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability) |
| OMD Spain | Measuring the emotional impact on Facebook |
| Quantcast | The Customer Decision Journey Uncovered |
Category: Consumer Devices |
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| Médiamétrie | Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement) |
| Médiamétrie | The Evolution of Mobile Internet Measurement |
Category: Digital Advertising Formats |
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| Moving Pictures: The Persuasive Power of Video | |
| Kantar Millward Brown | AdReaction: Engaging Gen X, Y and Z |
| MeMo² | Impact of Online Radio Advertising on Website visits and Brand Metrics |
| OMD Spain | Measuring the emotional impact on Facebook |
Category: Advertising Solutions |
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| Bannerconnect | The exposure time research by Bannerconnect |
| Programmatic TV’s European Evolution | |
| Publicis Media GmbH | The X that changes the Media World |
Category: Research and Data Innovation |
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| Bannerconnect | The exposure time research by Bannerconnect |
| IAB UK | Measuring the ROI of offline sales |
| Publicis Media GmbH | The X that changes the Media World |
| Médiamétrie | Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement) |
Category: Audience Measurement |
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| comScore | Video Metrix Multi-Platform: Unlocking Measurement of Video Audiences Across Smartphones, Tablets and Desktops |
| Dotmetrics & Ipsos | Dotmetrics – Exclusive users |
| Gemius | gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability) |
| Médiamétrie | The Evolution of Mobile Internet Measurement |
| Médiamétrie | Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement) |
Category: Best Use of Research Budget |
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| AdRoll | AdRoll’s State of Marketing Attribution Report |
| EDAA | European Advertising Consumer Research Report 2016 |
| Publicis Media GmbH | The X that changes the Media World |
| Reuters | Tomorrow’s News |
The Jury is Chaired by Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and joined by Pierpaolo Guidi, Media Relations Agency Manager, Subito (Schibsted Media Group, Agnieszka Hoffmann, Client Manager at Millward Brown, Chechu Lasheras, Managing Director for Digital Business Development, PRISA, Tony Evans, Director of Marketing Science: EMEA, Facebook, Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee.
More information about the jury members can be found online here.
Alison Fennah, Executive Business Advisor, IAB Europe said:
“This is the seventh edition of the IAB Europe Research Awards which continue to showcase research and data innovation in digital advertising research in Europe. We have seen a high calibre of entries from a wider range of companies and European markets this year.”
