Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards

27 April 2016

Brussels, 27 April 2016 – IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Lisbon on 12^th May.

Nick Hiddleston, Research Director Worldwide, ZenithOptimedia and Chairman of the Jury said, “The IAB Europe Research Awards continue to promote and share best practice across Europe and beyond, which is vital for the growth of the digital advertising industry.”

The Jury consists of three European corporate representatives and two IAB representatives, making it representative of the European market place. Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and Chairman of the Jury, is joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey. More information about the jury members can be found online here.

The Jury has drawn up the following shortlist and the winning entries to be announced on 12^th May.

The 2016 shortlisted entries are (in no particular order):

Category: Brand Advertising Effectiveness
Organisation	Entry title
comScore & News UK	Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Facebook	Wising up to a better attribution model
MetrixLab	Lights, camera, brand action: maximising mobile video ads on Facebook
BBC Global News Ltd	The Science of Engagement
Yahoo!	Return on Inspiration: New World Content Marketing

Category: Consumer Attitudes and Behaviour
Organisation	Entry title
BBC Global News Ltd	The Science of Engagement
IAB Romania	AdBlock usage in Romania
Millward Brown	AdReaction: Video Creative in a Digital World
Yahoo!	Return on Inspiration: New World Content Marketing
Teads	Why People Block

Category: Consumer Devices
Organisation	Entry title
IAB UK	Real_Living: How devices compete for attention in the living room
Millward Brown	AdReaction: Video Creative in a Digital World
OMD Spain	OMD Appdiction
Millward Brown	Millward Brown & Opera MediaWorks Mobile Brand Impact

Category: Digital Advertising Formats
Organisation	Entry title
Instagram/ Facebook	The Instagram Effect
Facebook	Wising up to a better attribution model
Millward Brown	AdReaction: Video Creative in a Digital World
MetrixLab	Lights, camera, brand action: maximising mobile video ads on Facebook

Category: Advertising Solutions
Organisation	Entry title
Yahoo!	Return on Inspiration: New World Content Marketing
BBC Global News Ltd	The Science of Engagement
United Internet Media	Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign
Manning Gottileb OMD	Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach
Google and The Boston Consulting Group	The Programmatic Path to Profit for Publishers

Category: Research and Data Innovation
Organisation	Entry title
comScore & News UK	Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Manning Gottileb OMD	Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach
Facebook	Wising up to a better attribution model
IAB UK	Real_Living: How devices compete for attention in the living room

Category: Audience Measurement
Organisation	Entry title
MindTake Research	Reppublika: a tool for realtime audience verification and ad efficiency measurement
Gemius	Overnight™ – Revolution in Delivering Final and Complete Internet Audience Results
comScore & News UK	Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Spotify	The New Audio : Reaching the Spotify listener in Europe
Gemius	New Home&Work Multilocation Model – Predicting Location in Real-Time

Category: Best Use of Research Budget
Organisation	Entry title
EDAA & TRUSTe	European Advertising Consumer Research 2015
The Guardian	The Guardian Guide to Context
IAB Poland	INTERNET OF THINGS IN POLAND
OMD Norway	McDonald’s – Optimizing media investments

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.

Alison Fennah, Executive Business Advisor, IAB Europe said: “This is the sixth edition of the IAB Europe Research Awards, which continue to showcase research and data innovation in digital advertising research in Europe. With a revised set of categories we have seen entries from a wider range of companies and European markets than previous years.”

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About IAB Europe

IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this young and innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations
www.iabeurope.eu @IABEurope IAB Europe

About the IAB Europe Research Awards

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share.Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The 8 categories for 2016 are: