IAB Europe News

What is driving digital video advertising adoption? – latest IAB Europe survey

Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of 35.8% in 2015 and is driving brand spend into online (IAB Europe AdEx Benchmark 2015 report). However there remains little insight into the current adoption, strategies and attitudes towards the format.

Therefore, IAB Europe invites brand advertisers, agencies and publishers to share their thoughts on digital video advertising in this survey to elevate understanding and identify areas for guidance to help with strategy development.

The survey will take no longer than 10 minutes and will close on Friday 16th September. Participants will be among the first to see the results and your input will help shape future IAB Europe work streams. Please pass on the survey link to any relevant colleagues. Your response will be treated in the strictest confidence.

Take part now: https://www.surveymonkey.co.uk/r/IABEUvideo

Thank you for helping us to create another important asset for the European digital industry!


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