IAB Europe News

Winners announced for the IAB Europe Research Awards 2018

Milan, 24 May – IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin Media, OMD EMEA, OMD Spain, Oath, comScore, BBC Global News Limited and Médiamétrie.

The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Milan.

Alison Fennah, Executive Business Advisor at IAB Europe said: “Congratulations to all of the 2018 IAB Europe Research Award winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”

Paul Hardcastle, Chair of the Jury and Research Director at Oath said: “I was pleased to see a high level of innovation in digital research projects across Europe in this year’s competition. Showcasing this best practice is important to the continued development of research into digital advertising development.”

The 2018 award winners:

Category: Brand Advertising Effectiveness

Winner: On Device Research, Google, OMD, Essence, MediaLab

From On-device to Out-of-home

Highly commended: Inskin Media, Research Now, Moat

Through the Eye and Into the Brain

Category: Consumer Attitudes and Behaviour

Winner: OMD EMEA

Retail Revolution

Highly commended: Oath and Kantar Consulting

Brand Love Index

Category: Consumer Devices


 Winner: OMD Spain, Omnicom Media Group, Annalect


Category: Digital Advertising Formats

Winner: Oath, Pilot, Virao

User Insights From Another Reality

Category: Advertising Solutions

Winner: comScore

Free Viewability

Category: Research and Data Innovation

Winner: BBC Global News Limited

SOE Toolkit

Category: Audience Measurement


Winner: Médiamétrie

Total Internet Audience in France


The Jury was Chaired by Paul Hardcastle, Research Director at Oath who was joined by Tony Evans, Director of Marketing Science EMEA at Facebook, Geir Jangas, Director of Advertising at Schibsted, Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee, Louise Twycross-Lewis, Senior Research and Social Insight Consulting Director at Wavemaker UK and Stephanie Matthews, Commercial Audiences Manager ITV.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.


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