IAB Europe News

Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius SA, Havas Media, Kantar and Teads.


The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Warsaw


Alison Fennah, Executive Business Advisor at IAB Europe said: “Congratulations to all of the 2019 IAB Europe Research Award winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”

The 2019 award winners are:


Grand Prix


Outdoor Ad Impact Forecaster





Advertising Solutions




Winner: Annalect

Coop Agile Marketing Mix Modelling


Highly Commended: MEDIAMETRIE
The renewal of the model of Mediaplanning: how to improve prediction in a digital world






Audience Measurement


Winner: Gemius SA

#TrueSingleSource: gemiusPostBuy&AdReal


Highly Commended: Hearts & Science
Time Spent With Brand (drives outcomes)





Best Use of Research Budget


Winner: MeMo²

Outdoor Ad Impact Forecaster


Highly Commended: Annalect
Coop Agile Marketing Mix Modelling




Brand Advertising Effectiveness


Winner: Havas Media

Text-mining as methodological approach to influencers evaluation


Highly Commended: MeMo²

Outdoor Ad Impact Forecaster




Consumer Attitudes and Behaviour


Winner: Kantar
AdReaction: Getting Gender Right


Highly Commended: Annalect
Emotional response to ads on different platforms



Digital Advertising Formats


Winner: Teads
Making 6 Seconds Count


Highly Commended: Verizon Media
Redefining the value of native advertising




Research and Data Innovation



Winner: MeMo²

Outdoor Ad Impact Forecaster




The Jury was Chaired by Rene Lamsfuss, Chief Research Officer at Publicis Germany, Anita Caras, Research Director at Verizon Media, Pawel Kolenda, Research Director at IAB Poland, Louise Twycross-Lewis, Head of Quant Research at Wavemaker, Scott Joslin, Senior Vice President at Turner.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)



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