Ad Effectiveness Library

comScore and Kellogg and Krux: Combating Fraud to Drive ROI

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:

  • Reducing invalid traffic across its brands
  • Automating optimization away from IVT
  • Saving $2 million dollars in wasted ad spend

Download the case study now to get a first-hand look into the strategy behind Kellogg’s innovative approach to advertising optimization.


Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!


Become a Member Lost your password?