Programmatic Library

Google: iLMeteo Forecasts Mobile Growth, Uses DoubleClick to Monetise Accordingly

For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million visitors a month. Consumers can access iLMeteo content though the website, mobile apps and videos. The company derives revenue from advertising, so monetising its web properties for users on all devices is a key focus. DoubleClick tools have been instrumental in helping iLMeteo achieve success.

Discover it here.


Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!


Become a Member Lost your password?