Research Awards

IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

5 June 2019
Share

AdReaction: Getting Gender Right

Kantar

Awards: Consumer Attitudes and Behaviour (Winner)

AdReaction: Getting Gender Right, focuses on how gender progressive advertising can help grow brands and is designed to accompany marketers on their gender progress journey. It is based on the most comprehensive global analysis Kantar has ever undertaken to assess how women and men respond differently to marketing through sub-analysis of our internal databases.

Click here to view research project

© 2024 IAB Europe
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?