IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)
Time Spentwith Brand (drives outcomes)
Hearts & Science
Awards: Audience Measurement (Highly Commended)
A new research project by Adform, Audience Project, JP Politikens Hus and Hearts & Science, had the objective to explore whether the total amount of time a consumer engages with brand messaging plays a role in creating effective business outcomes.