Multi-Device and Connected World Library

Millward Brown Research: AdReaction: Video Creative in a Digital World

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the “Highly Commended” accolades in the Digital Advertising Formats category with their research project: AdReaction: Video Creative in a Digital World.

AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
• How are videos viewed by screen – and for how long?
• What do people think of video ads by screen?
• How can I create ads that consumers won’t skip?

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