IAB Europe Research Awards 2018 – Brand Advertising Effectiveness Winners
25 May 2018
WINNER
Google, OMD, On Device Research, Essence, MediaLab
From On-device to Out-of-home: Measuring the whole picture of campaign effectiveness for Google
HIGHLY COMMENDED
Inskin Media, Research Now, Moat
Through the Eye and Into the Brain: From Viewability to Visual Engagement