Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS initially enlisted Rocket Fuel to increase airline ticket sales. Utilising Rocket Fuel’s online partners and prospecting new audiences only, Rocket Fuel was able to deliver a CPA 63% better than goal. As a result of the programme’s previous success, SAS then introduced retargeting into the strategy – thus allowing Rocket Fuel to use its full-funnel approach. During this time, the monthly spend increased by 72%.