INMA (IAB Norway)

IAB National, Norway

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Mission

INMA is the official representative of IAB Europe in Norway.
INMA is a networking and knowledge platform for companies involved in interactive marketing across different industries. Our mission is to develop and promote interactive marketing through education, information, guidelines/standardization, inspiration and research. Our main goal is that the Internet becomes an important channel in an advertisers marketing mix.

Members

INMA – IAB Norway’s members represent some of the largest and most influential companies in Norway. Members include advertisers, media, media agencies and creative agencies. Our members include companies within traditional online marketing, search and mobile marketing.

Workgroups

Members of INMA – IAB Norway can participate in task forces where members can share experience and knowledge and work together to further develop interactive marketing. There are 10 groups and over 60 people representing areas such as; Display ads, Mobile marketing, search, WebTV, research, online advertisers and creative agencies.

Communication Tools

• Website – INMA – IAB Norway´s new site contains information about the organization and its members and task forces, event calendar with online registration, online guides to different marketing tools, research, case library, blog, toolbox, and an industry guide
• E- newsletter – A newsletter which contains the latest news within interactive marketing, latest research and our upcoming events
• Booklets of our courses and INMA – IAB Norway which is handed out on our events
• Print ads in relevant marketing magazines of big events
• Online advertising on relevant marketing sites of big events.

Events

• Various seminars arranged by INMA and the different task forces with the latest news and updates
• Gulltaggen – A three days conference- annually with top Norwegian and international speakers (different relevant topics)
• The SEM conference – A two days conference- annually on search marketing
• 8Minutes – A full day snapshot of the current digital media industry
• The AdOperations conference – A full day conference about ad operations
• Different courses (from two full days to one full day) within display ads, search, mobile marketing, project management in digital channels, and Adobe Flash, on demand.

Awards

Gulltaggen (www.gulltaggen.no). Norway’s largest annual online marketing conference (more than 1500 participants) and award show.

Sølvatggen (www.solvtaggen.no). Monthly creative online marketing competition.

Staff

• Anders Willstedt, Managing Director (anders@inma.no)
• Ola Hanø, Director Events and Exhibitions (ola@inma.no)
• Heidi Johannessen, Project Manager (heidi@inma.no)
• Hanne Teigen Gjerde, Project Manager (hanne@inma.no)
• Trude Gundersen, Project Manager (trude@inma.no)

Contact

INMA – IAB Norway

Phone: +47 93 48 36 74

Stenersgata 8

0184 Oslo
Norway

E-mail: info@inma.no