At Millward Brown, we’re passionate about brands. As a leading global research agency specializing in advertising, marketing communications, media and brand equity research, we’ve been in the business of brands for more than 35 years.
We’ve helped our clients build strong brands and services through research-based consultancy and today, we continue to push the boundaries of marketing research and brand consulting.
Our focus on all things “brand” is fueled by our clients’ expectations for success and our own appetite for challenge, insight, solutions and innovation. With 79 offices in 51 countries, we work with 90% of the top 100 global brands and as a result we truly understand the importance of both a global and local focus. From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; we’re there. We have the people, passion, portfolio and proven success to be trusted advisors in managing your brand assets.
We have a suite of propriety solutions and tools that we trust to meet many of our clients’ brand objectives. We know from experience that one size does not fit all and therefore, we take a flexible approach. In many cases, customized solutions are best and our propriety tools are used to complement the customized research.
AdIndex® AdIndex Dash™ AdIndex for Mobile BrandDynamics™ ChannelConnect™ ChannelSelect™CrossMedia Research™ DLConnects™ Dynamic Tracking™ FanIndexIdeaBlog® Link™ Link™ For DigitalLink™ VolumetricLink360 MarketNorms® SiteImpact™
BrandZ Rankings / BrandZ Global Top 100
Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corporate brands.
Josh Berman – Digital Development Director, Europe