IAB Europe News

IAB Europe webinar recording: Blockchain and its impact on the digital advertising ecosystem

Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a session designed to better familiarise you with the inner workings of this intricate technology and its current and future impact on digital advertising.

Watch the recording here.


Tim Geenen, CEO & founder, Faktor

Tim Geenen is the CEO & founder of Faktor, a decentralized Identity Management platform for publishers, brands and consumers. Previously he held leadership roles at Bannerconnect (GroupM) and Improve Digital, responsible for strategy, innovation and partnerships. He also co-founded, and was the chairman of, the first programmatic IAB taskforce in Europe. Currently he serves as board member for IAB Netherlands. Tim knows the digital media and technology business inside out, and is just as comfortable in the commercial, operational and technical aspects of the industry.

Outside of his high-level roles, Tim is an avid supporter of innovation and education. He loves to help and inspire others and speaks regularly at events and gatherings throughout Europe. He also committed to mentoring talent at Startupbootcamp, an accelerator program for global startups.


 Alanna Gombert, Global Chief Revenue Officer, MetaX 

As MetaX Global CRO, industry veteran Alanna Gombert oversees MetaX product creation, strategy, and go to market including the adChain and adToken dApps. Prior to MetaX, Alanna served as SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab. There she was integral in the development of the industry response to ad blocking with LEAN, OpenRTB 3.0, and played a significant role in the creation of ads.txt, which provides power to publishers to publicly declare legitimate inventory sellers. She also broadened the Tech Lab’s global reach with rapid growth in Japan, China, and Europe. Before the IAB Tech Lab, Alanna was General Manager, Digital Supply Investment, at Accuen/Omnicom Media Group. Previously she was Head of Digital Sales and Strategy at Condé Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand – side platform relationships and helped grow RTB from an idea into an industry mainstay. Her early career included stints with Right Media (acquired by Yahoo in 2007), Nielsen, DoubleClick, and in the finance world with JP Morgan Chase and Commerzbank.

 James Prudhomme, Head of International, Index Exchange

With more than 15 years of leadership experience in the digital media industry, James is applying his expertise towards the growth and expansion of Index Exchange’s offices and operations across Europe and new global markets.

Prior to joining Index, he was the CEO of Datacratic, a machine-learning and AI software start up. James has previously served as a consultant to large media companies including Yellow Pages Group, Rogers Digital Media and The Globe and Mail, where he worked with senior executives to establish competitive strategies leveraging the opportunities emerging from a shift to real-time, data-driven advertising. James is a successful angel investor and serves as an advisor to several leading digital media and e-commerce start ups.

Adam Hopkinson, Co-Founder and COO, TRUTH

Adam has spent 22 years in digital media, starting off building websites in 1996, through to now serving as Chief Operating Officer for Truth.

The years in between were spent at Capital Radio group, creating radio advertising solutions for brands. Adam also served at Target Media Group for 13 years before moving to build the commercial team for IGN Entertainment where he stayed with the business through its acquisition by Ziff Davis. Adam left Ziff in Q2 2016 to run AnyClip, an international video advertising business bringing contextual relevance to video advertising.


For more information please contact
Alex Macarescu

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