IAB Europe News

IAB Europe Programmatic Panel @DMEXCO – Programmatic advertising in Europe: Spend, strategies and models for the future – September 14th, 13.00, Seminar 2

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.

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Remember to also check out our DMEXCO Policy Panel and the Fireside chat!

IAB Europe Panel –  Programmatic advertising in Europe: Spend, strategies and models for the future

Join us in Seminar room 2 at 13:00 on 14 September

Stakeholders are reaping the benefits of concrete business impacts from investing in programmatic advertising, according to IAB Europe’s second Attitudes towards Programmatic Advertising report . In this panel representatives from across the digital advertising ecosystem will come together to discuss the latest programmatic advertising spend trends, the drivers and challenges and the future of programmatic in Europe. Gain insight into how programmatic strategies and models evolve as users and markets develop in experience and sophistication across the region.

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Executive Business Advisor, IAB Europe

Alison is responsible for expanding the IAB Europe research and marketing programmes. Alison brings with her over 20 years experience in marketing, business development and finance. She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market. In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment, she also worked on the launch of some of the first Sony Playstation games. Alison started her career with Barclays in a variety of international banking roles. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.


Senior Director, Advertising Research, IHS

Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, platform economics, advertising technology, and media M&A. Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables. Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel studied in Germany, Finland, Paris and London and holds an MSc from the London School of Economics (LSE), where he is also completing a PhD.

Senior Manager, International Media Management & Digital Transformation, Deutsche Telekom Group

Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 9 years. As Senior Manager, International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe. A strategic focus area for him is the digital transformation of media & marketing: the way consumers connect with brands and screens (today and in the future), the way advertisers can use data & technology to shift from mass communication to targeted communication as well as the role of agencies and suppliers in the transformation process. His professional background spans 20 years and includes many aspects of marketing management on local and global levels, having worked in four of the most dynamic industries: advertising, fast-moving consumer goods, IT & Telecommunications. A South African native, Gerhard has worked across 4 countries and 2 continents, speaks 4 languages and truly enjoys working closely with people from different countries and cultures in cross-functional and virtual teams. He has two business degrees and a post graduate diploma, is a registered Coach and a workshop facilitator & moderator. He recently published his first book, a guide to finding one´s feet and integrating in Germany.

Chief Commercial Officer, GroupM Connect Worldwide

Alex is known as a results-driven senior “digital” executive with unique combination of operational, digital and creative experience. Alex is widely recognized as a passionate digital pioneer and entrepreneur in the online media market. Currently CCO at GroupM Connect where he is commercially responsible for al real-time media management activity in the group. Prior to this he was leading digital in the EMEA region at Mindshare combined with leading programmatic media globally. He started his career at GroupM in 2008 as COO Mindshare Netherlands. Prior to joining Mindshare in 2008, Alex was CEO and co-founder of Reddion, the first online media agency in Europe, which was sold to WPP in 2007. With Reddion Alex worked for clients to develop their digital knowledge and assets and was overall responsible for all their digital campaigns. Clients Alex worked for are: Unilever, KPN, monster.com, ING, Dell and Kodak.  Next to CEO of Reddion Alex was in the same period also shareholder in Bloosem Media, a successful search engine marketing in the Netherlands. Alex started to work in the digital market in 1996 as managing director of Arthouse Multimedia, a subsidiary of Arthouse design & advertising. He and his companies have received numerous industry honors such as Spin awards, Amma; Agency of the year 2x, Dutch search engine marketing award, Dutch email marketing award and was nominated twice as online media man of the year.
David something

Global head of Programmatic Trading, Advertising Sales BBC Worldwide

David is responsible for programmatic advertising across the BBC’s commercial digital portfolio across the globe. He is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK. Prior to joining BBC Worldwide in 2014, David was responsible for programmatic trading at Gumtree (part of eBay inc) where he was at the forefront of premium programmatic trading in the UK, setting up Gumtree’s first private market place in 2011. Before Gumtree, David worked at London Metro.
Head of Publisher Services, AOL International

Henk van Niekerk is Head of International Publisher Services at AOL International. In this role, he leads the international publisher teams in all markets outside of the US across EMEA, Americas, APAC and SEA. Henk is responsible for seeking out and developing relationships with large publishers, content and syndication partners, and programmatic demand sources to increase the adoption and usage of ONE by AOL for Publishers display, mobile and video advertising platform and services. During his time leading the international publisher business, Henk has built a team that works with publishers to show how AOL can provide all the tools to successfully monetise their properties. Before joining AOL in 2013, Henk oversaw publisher sales and inventory operations at video ad platform Adap.tv. Henk has spent more than 16 years in the gaming, entertainment, advertising and technology industries holding a wide range of positions in business development, sales, operations and marketing.

Don’t get lost – dmexco is bigger than ever! Download the floor plan here and join us in Hall 5Seminar room 2!

About the Expo

Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.

About the Conference

Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.

Dicover more about the conference here.

Click here to register now!


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