IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Europe Attitudes to Digital Video Advertising research. Investment in digital video has increased across all devices but mobile and connected TV standout as the key drivers.
IAB Europe is hosting a webinar to dive deeper into the findings of the report including the current digital video adoption, drivers, challenges and strategies of both buy and sell-side stakeholders.
- Current adoption of digital video advertising
- Objectives and measurement
- Supply of digital video inventory
- Future of digital video advertising
|Ben Geach (presenter)
Director Global Product Strategy
Head of Specialist Sales
Integral Ad Science
Head of Video Market Development EMEA
After registering you will receive a confirmation email containing information about joining the webinar.
We are also surveying the industry about the current drivers and concerns that are impacting programmatic investment – take part here.