IAB Europe webinar: Key considerations for a sell-side programmatic strategy – Thursday November 17th 16.00 CET / 15.00 GMT
IAB Europe is hosting two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent infographics produced by the IAB Europe Programmatic Trading Committee.
The first webinar will look at the key steps for a sell-side strategy aiming to help publishers implement programmatic effectively. The second will provide insight into developing a buy-side strategy and will help advertisers to understand what key things they should be thinking about in relation to programmatic. More info and registration for the buy-side webinar is available here.
This sell-side webinar will help publishers to consider:
- What value they can offer
- How they want to buy
- Who they want to partner with
- What next, how to test and learn
The speakers are:
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| David Goddard, Global Head of Programmatic Trading, BBC Worldwide | Rene Plug, Chief Strategy Officer, Improve Digital | Michelle Raubenheimer, Senior Publisher Development Manager EMEA, PulsePoint | David Frew, Senior Programmes Manager, IAB UK |
