OpenX Panel @DMEXCO – Header Bidding: Lessons Learnt and What’s Next – September 14th, 11.00, Seminar 3
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
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Remember to also join IAB Europe for our Policy Panel, Programmatic Panel, and Fireside Chat!
OpenX Panel – Header Bidding: Lessons Learnt and What’s Next – September 14th, 11.00, Seminar 3
With header bidding now confirmed as the most disruptive and innovative technology in ad tech in recent years, and with almost 70% of publishers using it as part of their monetisation strategy, the panel will review the most important lessons we’ve learnt from the rise of the technology over the last eighteen months. We will discuss how it has impacted publisher’s monetisation strategies, how and if, as a result, they allocate sales resources and inventory differently, as well as best practices for achieving maximum yield and managing multiple header tags through the use of containers.
The panel will also address what’s next in header bidding as the technology is applied to mobile and video. Is it as simple as mirroring its use on desktop or are there specifics to the mobile environment? And finally, the conversation will touch on the evolution of header bidding. Does Google offering Enhanced Dynamic Allocation change anything? Is the best use of the technology for it to stay on the browser side, or is the server-to-server connection the way forward. What problems would that solve and is it scalable? Join our executives and guests for this exclusive dmexco workshop.
Qasim Saifee, SVP of Monetisation at OpenX
Hannah Buitekant, GM, Programmatic, Mobile, Video at MailOnline
Serhan Günes, Head of Advertising & Partnerships at eBay Kleinanzeigen
Patrick McCann, Vice President, Data Science at CafeMedia
More info here.
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
