IAB Europe Policy Panel @DMEXCO – Big Data advertising – EU in a clash between regulations and innovations – September 14th, 14.30, Debate Hall
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
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Remember to also check out our Programmatic Panel and the Fireside chat!
Big Data advertising – EU in a clash between regulations and innovations
Join us September 14th, 14.30, Debate Hall!
The European Commission is pushing hard on its Digital Single Market agenda, with new legislative or policy proposals emerging virtually every week. Big data is as much of a buzz word in Brussels as in companies’ marketing departments. But will all the attention bring changes that enable innovation and investment in online advertising, or just tie the ecosystem up in knots? From data protection to harmonisation of contract rules, to platform regulation and plans to encourage the free flow of data, EU regulation is business-critical, creating compliance challenges but also commercial opportunities. Join us to learn where you can get the information you need to stay on the right side of the law, and to help shape Europe’s future digital economy.
Presenter:
JOACHIM JOBI
Head of Public Affairs, BVDW
Panelists:
STEPHAN BERINGER
Head of Data, Technology & Innovation, Publicis Media
Stephan Beringer is responsible for driving accelerated scale, connectivity and consistency across Publicis Media’s data, technology and innovation capabilities. Beringer oversees the global implementation and delivery of tech, data and programmatic solutions, inclusive of RUN’s suite of offerings. He also serves as executive lead on Publicis Groupe-wide partnerships with major partners, such as Google, Facebook and Adobe. A 20+ year industry veteran, he has led and successfully grown powerful media, creative and tech entities within Publicis Groupe and Omnicom and worked with global clients such as Audi, L’Oréal, McDonald’s, Renault, P&G and Samsung.
PROF. NIKO HÄRTING
Compliance Expert, Härting Rechtsanwälte
Born 1964
Studied at Freien Universitat Berlin
Trainee in the judicial service in Berlin and Chicago
1989 to 1993 academic assistant at Freien Universita?t Berlin, Prof. Dr. Detlef Leenen (privat law)
Admission to the bar in 1993
Partner at HARTING Rechtsanwalte since 1996
Professor at the Hochschule fur Recht (HWR Berlin) since 2012
NICK HUGH
VP EMEA, Yahoo!
Nick Hugh is VP, Yahoo EMEA and oversees Yahoo’s business in Europe, Middle East and Africa. He runs teams across the region focused on strategy, sales, account management, operations, media and data acquisition, optimization, video, programmatic and social. His remit covers all performance and brand solutions across all screens and in display and search. Prior to his current role, Nick ran the performance display network and programmatic platforms across EMEA where he was responsible for the business end-to-end. Nick joined Yahoo in November 2008. Prior to Yahoo, Nick was Director of Publisher Services at the London-based behavioural targeting specialist Phorm Inc. There he was responsible for all supply-based operations and business development to drive the launch of the new business. Nick has worked in the Internet since the early days – starting out at Excite@Home in 1998, he has worked at well-known companies such as BT, 24/7 Media, LookSmart in a variety of sales, business development, strategy and operational roles. Nick has an MBA from INSEAD France, one of the leading business schools in the world and a BA Hons degree from Manchester, England.
ALAIN LEVY
CEO, Weborama
After graduating from Paris’ Ecole Nationale des Ponts et Chaussées and MIT in Boston, and a short track in commodities trading, Alain Levy followed his taste for innovation and created Startup Avenue in 1999, one of the very first French incubators. Amongst other ventures, he foresaw in Weborama’s project about analytics and data an immense potential and the future main driver of digital transformation. Enough to become CEO of the company and to turn Weborama into a leading data company operating in over 30 countries with 30 M$ annual revenues.
CHRISTIAN SAUER
CEO, Webtrekk GmbH
Christian founded Webtrekk in 2004 alongside co-founder and CTO Norman Wahnschaff.
Prior to Webtrekk, Christian worked in banking and consulting in the US, Mexico and Switzerland, and in 2000 co-founded KinderCampus AG, where he served on the board of directors until 2002. He also acts as managing partner for cobra youth communications GmbH, a full-service agency specialising in kid- and family-oriented marketing. Christian holds a BA from the Universität St. Gallen.
More info here.
Don’t get lost – dmexco is bigger than ever! Download the floor plan here and join us in the Debate Hall!
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
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