IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content Marketing

You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below.

This webinar provides practical guidance from industry experts for implementing online native advertising including distribution and optimisation, targeting and creative strategy and the workflow. The recordings of the two other seminars in this series are available here (Building more meaningful consumer relationships with Online Native Advertising) and here (The Native Advertising and Content Marketing landscape across Europe).

The speakers were:

• Ben Pheloung, Director Sales and Account Management, PulsePoint
• Robin Jackson, Senior Manager – EMEA Native Ads Solutions, Yahoo!
• Charlotte Diemer, Director of Content & Insights, Teads

Watch the webinar here.

Get the slides here.