IAB Europe Brand Builders Executive Summary
8 April 2014
![](http://old.iabeurope.eu/wp-content/uploads/2014/04/Screen-Shot-2016-01-26-at-1.04.38-PM.png)
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to advertisers. This Executive Summary provides an overview of the suite, how IAB Europe developed it and some European ad formats insights.