Programmatic

IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies

Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a programmatic strategy for publishers, agencies and advertisers.

The infographics will help stakeholders to evaluate whether programmatic is suited to their business and to decide which operational model may be appropriate.

Key considerations for a buy-side programmatic strategy:

Get the slides here.

Key considerations for a sell-side programmatic strategy:

Get the slides here.

X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?