IAB Europe News

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe would like to invite you to take part in the industry benchmark survey on the development of programmatic in Europe – Attitudes to Programmatic Advertising.

The survey aims to assess the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders. The results will help to elevate industry understanding and identify areas for guidance.

Now in its fifth year, the survey and asks about:

  • The percentage of digital advertising traded programmatically
  • The benefits and challenges of programmatic trading
  • Operational models and strategies for programmatic trading
  • The measurement of programmatic display campaigns
  • The future of programmatic advertising investment
All participants will receive a copy of the results and identified industry priorities.

Therefore, IAB Europe invites brand advertisers, agencies and publishers to share their thoughts on programmatic advertising in this survey – it should take no longer than 15 minutes.

The survey will close on Friday 28 June. Please pass on the survey link to any relevant colleagues. Your response will be treated in the strictest confidence.

Please contact us if you have any comments or questions.

The 2018 Attitudes towards Programmatic Advertising report can be accessed here.

Thank you for helping us to create another important asset for the European digital industry!

For more information please contact
Marie-Clare Puffett

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!


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