IAB Europe White Paper: Connected TV

IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe.  Unveiled at the Future of TV Advertising Forum in London, the paper touches upon measurement an creativity considerations and was written by members of IAB Europe’s Programmatic Trading Committee and Video Task Force including Adform, Carat, Freewheel, Publicis Media Group and SpotX.

IAB Europe would like to thank the white paper leader that helped to edit and compile the final draft:

Joanna Burton
, VP European Strategy, SpotX (RTL Group)

And the white paper contributors that provided content for this white paper:

David Hillier
, Creative Solutions Lead, Adform
Aurelia Noel, Global Digital Partner – Digital Transformation, Carat
James Havelock, Advisory Services Manager, Advanced Advertising, FreeWheel
Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel

Ilke Yirik
, Precision Strategy Director, Publicis Media

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