IAB Europe Webinar Recording: Building Transparency and Trust in the Digital Advertising Supply Chain
Watch this webinar recording in which we explored the transparency and trust challenges in the digital advertising supply chain and industry driven solutions.
Following on from the publication of the IAB Europe Transparency Guide, we dove deeper into transparency concerns in the supply chain and explored the applications of the Transparency Guide and other industry initiatives.
The IAB Europe Transparency Guide aims to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.