IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning
This is the second of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.
The winning case studies of the Consumer Attitudes and Behaviours and Digital Advertising Formats categories were presented:
- Consumer Attitudes and Behaviour winner: OMD EMEA – Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence
- Digital Advertising Formats winner: Oath – User Insights From Another Reality
The speakers were: