Member report – GroupM – Interaction 2017 Preview

Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In 2017 it’s challenging to discriminate digital marketing from all marketing. Consumers barely separate their digital and analog lives; little media is published in only analog form and enterprises infuse digital processes into every aspect of their organizations. The digital ink is in the water and it’s permanent.

This year’s Interaction Preview, written by global chief digital officer Rob Norman, outlines opportunities and challenges facing the digital media ecosystem in 2017, touching on subjects such as live video, the resurgence of audio, artificial intelligence and machine learning, AR & VR, transparency and fraud, fake news and the “duopoly.”

The report can be downloaded from the GroupM website here.