comScore and Kellogg and Krux: Combating Fraud to Drive ROI
7 December 2016
![](https://old.iabeurope.eu/wp-content/uploads/2016/11/comscore-fraud.jpg)
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.
In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:
- Reducing invalid traffic across its brands
- Automating optimization away from IVT
- Saving $2 million dollars in wasted ad spend