Two thirds of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €12bn according to IAB Europe’s 2017 Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; the IAB Europe Attitudes to Programmatic Advertising research shows that almost everybody in the industry is now deploying some form of programmatic advertising.
The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisers to increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. The Committee is delivering a comprehensive pan-European programme of educational outputs.
Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, Oath Ad Platforms, Verizon Media
Vice-Chair: Pierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner