Research & Thought Leadership

Value of Digital Advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2...
7 August 2019
Video Advertising Grows Three Times Faster Than Display in Europe
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its fu...
31 July 2019
The European Digital Advertising Market Continues on Its Growth Trajectory
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its fu...
29 July 2019
Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its fu...
29 July 2019
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones cont...
23 July 2019
IAB Europe Report: AdEx Benchmark 2018
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital a...
4 June 2019
AdEx Benchmark 2018 study
This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Ads...
9 April 2019
Member report: IAB Ireland PwC Online Adspend Report 2018
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL with a g...
26 March 2019
Member report: 2018 Turkey Ad Spend
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market ...
7 February 2019
IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and Europe...
The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share of digital ad spend. T...
12 November 2018
AdEx Benchmark H1 2018 Study
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?