Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2...
7 August 2019
Video Advertising Grows Three Times Faster Than Display in Europe
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its fu...
31 July 2019
The European Digital Advertising Market Continues on Its Growth Trajectory
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its fu...
29 July 2019
Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its fu...
29 July 2019
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
IAB Europe’s new Economic Trends Forum kicked off on 25 July with a deep dive into the trends defining the digital advertising industry. O...
25 July 2019
Member-exclusive: Economic Trends Forum – Webinar Recording
AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones cont...
23 July 2019
IAB Europe Report: AdEx Benchmark 2018
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future of programmatic audio advertisin...
16 July 2019
Xaxis and IAB Europe Programmatic Audio Advertising Report
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital a...
4 June 2019
AdEx Benchmark 2018 study
IAB Europe would like to invite you to take part in the industry benchmark survey on the development of programmatic in Europe – Att...
23 May 2019
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and though...
13 May 2019
Event Recording: Virtual Programmatic Day H1 2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for version 2.0 of ...
8 May 2019
IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
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