IAB Europe Press release: Winners announced for the MIXX Awards Europe 2017
Amsterdam, 24th May – IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey, Pure New Media, Mindshare Turkey, DDB Brussels, iProspect / Dentsu Aegis Network and Framestore.
The awards recognise and celebrate the year’s best digital advertising campaigns in Europe.
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Amsterdam.
Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2017 Gold, Silver and Bronze award winners, whose campaigns will be showcased to educate the market place about what works and why in digital marketing.”
Anna Lubowska, Chair of the Jury and Chairman MEC CEE, Russia & CIS said: “We are pleased to award so many great campaigns which highlight both effectiveness and innovation. Chairing the Jury and reviewing so many award winning campaigns has been an insightful and challenging process.”
See all of the award winning campaigns here.
The 2017 award winners:
GRAND PRIX
Mindshare Turkey
Spark Brilliance
Category: Display Advertising
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Gold: Mindshare Turkey & Maxus Turkey
Typo Domains By Nescafé
Silver: Mindshare Turkey Last Chance
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Category: Mobile Advertising |
Gold: Pure New Media
Keep Your Eyes On The Road While You Are Driving
Silver: These Days The Disposable CamerApp
Bronze: Mindshare Turkey Spark Brilliance
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Category: Video Advertising
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Gold: Mindshare Turkey
Spark Brilliance
Silver: Vizeum Global BBC Earth – More Than TV
Bronze: These Days FLOOR 99.9
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Category: Social Media
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Gold: DDB Brussels
STARDUST FOR BOWIE
Silver: These Days Put a price on your precious
Silver: DDB Brussels EPICGRAM |
Category: Search Advertising
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Gold: iProspect / Dentsu Aegis Network
A digital recruitment solution
Silver: Hype Winter is Coming
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Category: Native Advertising
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Gold: Arena Spain
UFC 2
Silver: Neodigital Music Is Under This Cap |
Category: Branded Content
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Gold: Mindshare Turkey
Spark Brilliance
Silver: These Days SOUND OF TOMORROW
Bronze: DDB Brussels EPICGRAM
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Category: Responsive Display Advertising |
Silver: MediaCom Turkey
EnerjiSA – Turkey’s First Energy Saving Online Campaign |
Category: Virtual and Augmented Reality
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Gold: Framestore
Fantastic Beasts and Where to Find Them
Silver: KADEI 360 d.o.o. Storytelling in Augmented Reality
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Category: Campaign Effectiveness |
Gold: DDB Brussels
STARDUST FOR BOWIE
Silver: First Content Studio IAM12
Bronze: Pure New Media Allianz Yolda |
Category: Programmatic Advertising
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Gold: Mindshare Turkey
Last Chance
Silver: Bluerank Sp. z o.o. Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi.
Bronze: Mindshare Turkey Knorr Programmatic OOH
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Category: Integrated Advertising |
Gold: Mindshare Turkey
Spark Brilliance
Silver: Turkcell – Pure New Media Letters to Gallipoli
Silver: These Days Coins of Hope
Bronze: Senor Say it out loud
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Category: Effective Use of Data
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Gold: Mindshare Turkey & Maxus Turkey
Typo Domains By Nescafé
Silver: MediaCom – die Kommunikationsagentur GmbH OEBB Geo Localised Ads
Bronze: OMD Programmatic The strength of a data driven marketing strategy |
The Jury was Chaired by Anna Lubowska, Chairman MEC CEE, Russia & CIS and is joined by George Zalokostas, Media Manager, Unilever, Peter Drake, Executive Creative Director at DigitasLBi, Vladimir Arandjelovic, Chairman of the Board, IAB Serbia and Managing Director ConnectAd, Ian Haworth, Executive Creative Director, Wunderman UK.
More information about the jury members can be found online here.
Contact: Marie-Clare Puffett, Business Programmes Manager, IAB Europe: puffett@iabeurope.eu
