IAB Europe News

Interact 2019 – Europe’s Must-Attend Digital Advertising & Marketing Conference! – Highlights

On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, the must-attend event for the digital advertising and marketing industry. This year we hosted 600 leading European advertisers, publishers, industry experts, agencies & media owners to hear about the latest trends, innovations and challenges through excellent keynote speeches and engaging panel discussions. A big thank you to everyone who attended and took part in making Interact 2019 such a success! We’ve put together the event highlights so you can see all the great things that took place over two days in the beautiful Warsaw!

Watch the highlights

See the top moments from Interact 2019 featuring excellent speakers from P&G, Verizon Media, Douglas and many more!

Get a feel of the exciting atmosphere at Interact 2019!

Interact Agenda – What we saw and heard over the two days!


Day 1 of the conference kicked off with IAB Europe’s Chief Economist, Daniel Knapp unveiling the results of the much-anticipated AdEx Benchmark 2018 study, the definitive guide to the state of the digital advertising market. Advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012.

Other key highlights of Day 1 included Dominic Grainger, CEO at GroupM EMEA sharing key trends that GroupM has seen across Europe; Taide Guajardo Brand Director from Procter & Gamble discussing reinventing brand building and disrupting the way business can be done; and Anita Caras, Insights Director from Verizon Media, talking about capturing consumer attention in the moment. The day closed with a panel discussion on GDPR, one year on, discussing the impact IAB Europe’s Transparency & Consent Framework (TCF) had had on the industry.

Check out more photos from Day 1 here.


Day 2 of the event was split into four different tracks: Growth drivers, Content & Creativity, Digital Transformation and Consumer & Privacy. Each track had a selection of keynote speeches and panel discussions related to that theme. Track highlights included:

  • Growth drivers – The Programmatic Audio Advertising landscape in Europe Panel, moderated by David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
  • Content & Creativity – “Acting like a startup” – Structured innovation for future growth, Liam Brennan, Global Director of Innovation, MediaCom
  • Digital Transformation – Resolving the Personalisation Conundrum / Benoit Cacheux, Global Head of Digital & Innovation, Zenith & Ravi Jagdeo, Global Digital Trading Director, Reckitt Benckiser (RB)
  • Consumer & Privacy – ‘Fighting Ad Fraud: Our Global Mission / Dennis Buchheim, SVP and GM of the IAB Tech Lab, Nick Stringer, VP Global Engagement & Operations, the Trustworthy Accountability Group (TAG).

More photos from Day 2 are available here.

Catch up on  some of the key Speeches and Panel discussions

AdEx Benchmark Study 2018

Unlocking the Programmatic Black Box

GDPR one year on and the IAB Europe TCF 2.0

The Courage to Act 

For all the other available keynotes and panels check out our YouTube channel here.

IAB Europe’s MIXX & Research Awards Celebrated in Warsaw!

IAB Europe’s prestigious MIXX Awards Europe and IAB Europe Research Awards were held at Interact. The annual award competitions showcase the very best of digital advertising from across Europe and the winners were announced on the evening of 4 June. Well done to all the entrants and winners of the MIXX awards and Research awards! You can see all the fun of the night captured in the award pictures!

Thank you to our Sponsors!

A huge thank you to our Interact partners this year.



For more information please contact
Interact 2019

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