Winners announced for the IAB Europe Research Awards 2018

Milan, 24 May – IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin Media, OMD EMEA, OMD Spain, Oath, comScore, BBC Global News Limited and Médiamétrie.

The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Milan.

Alison Fennah, Executive Business Advisor at IAB Europe said: “Congratulations to all of the 2018 IAB Europe Research Award winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”

Paul Hardcastle, Chair of the Jury and Research Director at Oath said: “I was pleased to see a high level of innovation in digital research projects across Europe in this year’s competition. Showcasing this best practice is important to the continued development of research into digital advertising development.”

The 2018 award winners:

Category: Brand Advertising Effectiveness	Winner: On Device Research, Google, OMD, Essence, MediaLab From On-device to Out-of-home Highly commended: Inskin Media, Research Now, Moat Through the Eye and Into the Brain
Category: Consumer Attitudes and Behaviour	Winner: OMD EMEA Retail Revolution Highly commended: Oath and Kantar Consulting Brand Love Index
Category: Consumer Devices	Winner: OMD Spain, Omnicom Media Group, Annalect CROSSroads™
Category: Digital Advertising Formats	Winner: Oath, Pilot, Virao User Insights From Another Reality
Category: Advertising Solutions	Winner: comScore Free Viewability
Category: Research and Data Innovation	Winner: BBC Global News Limited SOE Toolkit
Category: Audience Measurement	Winner: Médiamétrie Total Internet Audience in France

The Jury was Chaired by Paul Hardcastle, Research Director at Oath who was joined by Tony Evans, Director of Marketing Science EMEA at Facebook, Geir Jangas, Director of Advertising at Schibsted, Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee, Louise Twycross-Lewis, Senior Research and Social Insight Consulting Director at Wavemaker UK and Stephanie Matthews, Commercial Audiences Manager ITV.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.