Winners announced for the IAB Europe Research Awards 2019
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius SA, Havas Media, Kantar and Teads.
The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Warsaw
Alison Fennah, Executive Business Advisor at IAB Europe said: “Congratulations to all of the 2019 IAB Europe Research Award winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”
The 2019 award winners are:
|
Grand Prix MeMo²,
|
|
|
Category: Advertising Solutions
|
Winner: Annalect Coop Agile Marketing Mix Modelling
Highly Commended: MEDIAMETRIE
|
|
Category: Audience Measurement |
Winner: Gemius SA #TrueSingleSource: gemiusPostBuy&AdReal
Highly Commended: Hearts & Science
|
|
Category: Best Use of Research Budget |
Winner: MeMo²
Highly Commended: Annalect
|
|
Category: Brand Advertising Effectiveness |
Winner: Havas Media Text-mining as methodological approach to influencers evaluation
Highly Commended: MeMo²
|
|
Category: Consumer Attitudes and Behaviour |
Winner: Kantar
Highly Commended: Annalect
|
| Category:
Digital Advertising Formats |
Winner: Teads
Highly Commended: Verizon Media
|
|
Category: Research and Data Innovation
|
Winner: MeMo²
|
The Jury was Chaired by Rene Lamsfuss, Chief Research Officer at Publicis Germany, Anita Caras, Research Director at Verizon Media, Pawel Kolenda, Research Director at IAB Poland, Louise Twycross-Lewis, Head of Quant Research at Wavemaker, Scott Joslin, Senior Vice President at Turner.
For more information, please contact:
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
